{"id":105,"date":"2024-03-26T22:59:22","date_gmt":"2024-03-26T21:59:22","guid":{"rendered":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/?p=105"},"modified":"2025-04-15T09:48:14","modified_gmt":"2025-04-15T07:48:14","slug":"ica-malmborgs-firar-70-ar-av-hallbar-matgladje","status":"publish","type":"post","link":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/ica-malmborgs-firar-70-ar-av-hallbar-matgladje\/","title":{"rendered":"ICA Malmborgs firar 70 \u00e5r av h\u00e5llbar matgl\u00e4dje"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|#fbeadc 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/1.jpg&#8221; parallax=&#8221;on&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;500px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;81vh&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;390px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;0px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;750px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; custom_padding_tablet=&#8221;0px||20px||false|false&#8221; 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global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>ICA Malmborgs firar 70 \u00e5r av h\u00e5llbar matgl\u00e4dje<\/h1>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;45px&#8221; icon_width_tablet=&#8221;45px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;brodtext&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7f9fb&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||14px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h6>N\u00e4r handlardottern Ella Malmborg och hennes make Arne flyttade in i en ny l\u00e4genhet p\u00e5 Mariedalsv\u00e4gen i Malm\u00f6 1954 \u2013 och samtidigt tog \u00f6ver mj\u00f6lkbutiken som h\u00f6rde till, s\u00e5 r\u00e4knade de nog inte med att deras namn fortfarande &#8211; 70 \u00e5r senare &#8211; skulle f\u00f6rknippas med<br \/>matgl\u00e4dje, h\u00e5llbarhet och lokala r\u00e5varor.<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Eller kanske hade de en aning, f\u00f6r Arne var entrepren\u00f6r ut i fingerspetsarna och n\u00f6jde sig inte med att bara driva en liten butik. Mot slutet av 1960-talet gick makarna Malmborg med i ICA-r\u00f6relsen, och under 60-, 70- och 80-talen \u00f6ppnade de ytterligare fem butiker runtom i Malm\u00f6. <span role=\"presentation\" dir=\"ltr\">N\u00e4r Arne hade som mest att g\u00f6ra drev han sex livsmedelsbutiker och ett <\/span><span role=\"presentation\" dir=\"ltr\">antal andra verksamheter samtidigt.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/2.jpg&#8221; title_text=&#8221;2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||25px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Under 1950- och 60-talen skedde stora f\u00f6r\u00e4ndringar i de svenska hush\u00e5llen: fler och fler kvinnor gav sig ut i arbetslivet, och med det f\u00f6r\u00e4ndrades ocks\u00e5 s\u00e4ttet som de gjorde sina matink\u00f6p. Ella och Arne Malmborg var snabba med att f\u00f6lja f\u00f6r\u00e4ndringens vindar. Butikerna de \u00f6ppnade var toppmoderna snabbk\u00f6p, d\u00e4r allt kunderna beh\u00f6vde fanns under samma tak men fortfarande med den manuella service de k\u00e4nde igen fr\u00e5n de tidigare specerihandlarna. N\u00e4r stork\u00f6pet p\u00e5 Erikslust \u00f6ppnade 1966 ringlade sig k\u00f6erna l\u00e5nga och Thore Skogman upptr\u00e4dde \u2013 nya tider var p\u00e5 int\u00e5gande och det skulle firas!<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/www.malmborgs.se\">EXTERN L\u00c4NK: Till ICA Malmborgs<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/3_.jpg&#8221; height=&#8221;779px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;350px&#8221; height_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;off|tablet&#8221; background_enable_color_tablet=&#8221;off&#8221; background_image_tablet=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/02\/draken-1&#215;1-1.jpg&#8221; background_enable_image_tablet=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;brodtext&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7f9fb&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|449px|0px|auto|true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>ICA-handlare i generationer<\/h2>\n<p>N\u00e4r Ella och Arne fick de tre barnen Agneta, Rickard och Christopher var det naturligt att de var delaktiga i f\u00f6r\u00e4ldrarnas vardag i butikerna. Christopher, som nu driver ICA Malmborgs-butiken p\u00e5 Limhamn, minns med ett skratt hur han som fem\u00e5ring fick hoppa ner genom en lucka i golvet f\u00f6r att hoppa runt p\u00e5 t\u00f6mda pappkartonger f\u00f6r att platta till dem.<br \/>\u2013 Efter v\u00e4l f\u00f6rr\u00e4ttat v\u00e4rv var det n\u00e5gon i personalen som str\u00e4ckte ner handen och halade upp mig p\u00e5 golvet igen, ber\u00e4ttar han.<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||25px||false|false&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h5>Olle Melander, professor och \u00f6verl\u00e4kare, Lunds Universitet och Sk\u00e5nes Universitetssjukhus.<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;33px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Och tredje generationen \u00e4r f\u00f6rst\u00e5s i full fart i ICA Malmborgsgruppen: Christophers barn Alexandra, Madeleine och Sebastian jobbar ocks\u00e5 i butiken. Innan Arne Malmborg gick bort s\u00e5lde han de flesta av butikerna till butikscheferna, och \u00e4ven de drivs i flera fall nu av andra och tredje generationerna.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/6.jpg&#8221; title_text=&#8221;6&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;32px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>I Caroli-butiken b\u00f6rjade handlaren och styckaren Tom Lundin som f\u00e4rskvaruchef 1973. \u00c5tta \u00e5r senare tog han \u00f6ver Erikslustbutiken, som numera drivs av hans son Mats, som \u00e4ven han har ICA i blodet. Som 14-\u00e5ring fick Mats sitt f\u00f6rsta sommarjobb p\u00e5 ICA Malmborgs, och Arne Malmborg h\u00f6ll ett vakande \u00f6ga \u00f6ver handlarsonen. N\u00e4r Mats fortsatte jobba p\u00e5 sommarloven fick han prova p\u00e5 flera av butikerna och olika uppgifter, \u00e4ven att sitta i kassan.<br \/>\u2013 Arne s\u00e5g till att inte klema bort vare sig Christopher eller mig. &#8221;Handlars\u00f6nerna skulle h\u00e5llas lite extra i \u00f6rat&#8221;, sa han.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Carolibutiken i sin tur togs \u00f6ver av handlaren Per Tengberg, som b\u00f6rjade som springpojk f\u00f6r Arne Malmborg p\u00e5 Limhamn. Nu driver han butiken gemensamt med sina barn Max, Mia och M\u00e5ns. Tuna-butiken i Lund drevs vid intr\u00e4det i ICA Malmborgsgruppen av Sten Nilsson och Bengt-\u00c5ke Billing, och idag \u00e4r det Bengt-\u00c5kes son Stefan och hans hustru Anna som driver den.<\/p>\n<p>Alla de som tar \u00f6ver som handlare g\u00e5r f\u00f6rst en gedigen utbildning i ICA-skolan ut\u00f6ver sina erfarenheter fr\u00e5n att ha hj\u00e4lpt till i butikerna sedan barnsben. Men att ha erfarenhet fr\u00e5n just ICA Malmborgs-butikerna har gett dem alla en s\u00e4rskild k\u00e4nsla f\u00f6r de lokala matvarorna.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/www.malmborgs.se\">EXTERN L\u00c4NK: Till ICA Malmborgs<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/10.jpg&#8221; background_blend=&#8221;darken&#8221; height=&#8221;700px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;350px&#8221; height_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;off|tablet&#8221; background_enable_color_tablet=&#8221;off&#8221; background_image_tablet=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/02\/draken-1&#215;1-1.jpg&#8221; background_enable_image_tablet=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_center&#8221; horizontal_offset=&#8221;8%&#8221; horizontal_offset_tablet=&#8221;60px&#8221; horizontal_offset_phone=&#8221;60px&#8221; horizontal_offset_last_edited=&#8221;on|phone&#8221; position_origin_a_tablet=&#8221;center_left&#8221; position_origin_a_phone=&#8221;center_center&#8221; position_origin_a_last_edited=&#8221;off|desktop&#8221; position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;700px&#8221; animation_style=&#8221;fade&#8221; positioning_tablet=&#8221;absolute&#8221; positioning_phone=&#8221;absolute&#8221; positioning_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;citat&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;38px&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|||20px|false|false&#8221; custom_padding_tablet=&#8221;|||20px|false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;27px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;off|desktop&#8221; text_text_shadow_style=&#8221;preset3&#8243; border_color_left=&#8221;#FFFFFF&#8221; border_width_left_tablet=&#8221;4px&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Alla samlas under mottot<br \/>&#8221;F\u00f6r maten, m\u00e4nniskan och milj\u00f6n&#8221;, som \u00e4r en direkt avspegling av Arnes och Ellas v\u00e4rderingar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;brodtext&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7f9fb&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|449px|0px|auto|true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Arvet fr\u00e5n Ella och Arne lever vidare<\/h2>\n<p>Idag \u00e4r det sju butiker som ing\u00e5r i ICA Malmborgsgruppen: Limhamn, Erikslust, Caroli, Mobilia och Emporia i Malm\u00f6 samt Tuna och Clemenstorget i Lund. Alla samlas under mottot &#8221;F\u00f6r maten, m\u00e4nniskan och milj\u00f6n&#8221;, som \u00e4r en direkt avspegling av Arnes och Ellas v\u00e4rderingar. I alla butiker som paret \u00f6ppnade var det personlig service, h\u00f6gkvalitativa r\u00e5varor och sk\u00e5nska mattraditioner som var det viktigaste.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Att Malmborgsbutikerna accelererade sitt h\u00e5llbarhetsarbete redan p\u00e5 nittiotalet innan andra i branschen har gett dem ett f\u00f6rspr\u00e5ng. Idag \u00e4r samtliga butiker i Malm\u00f6 och Lund KRAV-certifierade och Svanenm\u00e4rkta.<br \/>Butiken p\u00e5 Clemenstorget i Lund reserverade tio procent av hyllutrymmet f\u00f6r kravm\u00e4rkta och ekologiska produkter l\u00e5ngt innan ICA hade antagit en central milj\u00f6policy. Att handla fr\u00e5n lokala leverant\u00f6rer f\u00f6r att erbjuda kunderna kvalitetsvaror med korta leveranser och samtidigt st\u00f6tta lokala f\u00f6retagare \u00e4r en sj\u00e4lvklarhet f\u00f6r ICA Malmborgsgruppen. Den egna m\u00e4rkningen &#8221;Lokalt fr\u00e5n Sk\u00e5ne&#8221; g\u00f6r det enkelt f\u00f6r kunderna att hitta de n\u00e4rproducerade godsakerna, &#8221;F\u00f6r ett h\u00e5llbart hav&#8221; och &#8221;Vego&#8221; \u00e4r andra egna m\u00e4rkningar som visar p\u00e5 h\u00e5llbara alternativ, mat som inte ska vara kr\u00e5nglig att hitta.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/1972_Tuna_Kock.jpg&#8221; title_text=&#8221;1972_Tuna_Kock&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||25px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Fram\u00e5tstr\u00e4vande innovat\u00f6rer<\/h2>\n<p>De dignande f\u00e4rskvarudiskarna och den personliga servicen \u00e4r som de alltid har varit, Ellas kr\u00e4ftrecept kokas fortfarande i butikerna varje augusti \u2013 och \u00e4ven fram\u00e5tandan lever kvar. P\u00e5 1960-talet var ICA Malmborgs f\u00f6rst i Sverige med att s\u00e4lja f\u00e4rdigf\u00f6rpackat k\u00f6tt \u00f6ver disk, under 1980-talet l\u00f6ste man in pensionstalonger tidigare \u00e4n posten och hyrde ut videofilmer och p\u00e5 2010-talet var de f\u00f6rst med en helt MSC-certifierad fiskdisk.<br \/>\u00c5r 2008 inf\u00f6rde Tunabutiken konceptet Resurskocken, efter en id\u00e9 fr\u00e5n Anna Billing. Det inneb\u00e4r att personalen i k\u00f6ket tillagar f\u00e4rdiga r\u00e4tter av varor som inte s\u00e5lts eller har sorterats ut av utseendesk\u00e4l. Det gjorde att butiken kunde halvera sitt matsvinn, att man tilldelades Lunds kommuns milj\u00f6pris 2019 och att butiker runtom i hela Sverige har inspirerats att ta efter.<\/p>\n<p>[\/et_pb_text][et_pb_gallery gallery_ids=&#8221;153,149,148,147,145,144&#8243; gallery_orderby=&#8221;rand&#8221; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; auto=&#8221;on&#8221; auto_speed=&#8221;4500&#8243; custom_css_main_element=&#8221;height: 380px;&#8221; custom_css_gallery_item=&#8221;height:380px;||overflow:hidden;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_gallery][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>I b\u00f6rjan av 2000-talet ansl\u00f6t sig Mobilia och Tuna. Mobilia-butiken \u00f6ppnades 1968 under namnet Reveny och var d\u00e5 Sveriges st\u00f6rsta livsmedelshall, och Tuna-butiken startade som Lunds f\u00f6rsta moderna snabbk\u00f6p 1972. Det senaste tillskottet i gruppen \u00e4r Emporia, som gick med v\u00e5ren 2024. Johanna Isaksson som driver butiken passar fint in i gruppen d\u00e5 \u00e4ven hon delar Ella och Arne Malmborgs ideal och har byggt upp ett stort lokalt och ekologiskt sortiment.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>ICA Malmborgs har nu under sju decennier arbetat f\u00f6r maten, m\u00e4nniskan och milj\u00f6n genom att erbjuda sk\u00e5ningarna ett brett lokalt, ekologiskt och h\u00e5llbart sortiment. Genom \u00e5ren har de visat v\u00e4gen och inspirerat andra att f\u00f6lja med, och s\u00e5 kommer de att forts\u00e4tta l\u00e4nge till.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/www.malmborgs.se\">EXTERN L\u00c4NK: Till ICA Malmborgs<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/03\/4.jpg&#8221; parallax=&#8221;on&#8221; height=&#8221;999px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;350px&#8221; height_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;off|tablet&#8221; background_enable_color_tablet=&#8221;off&#8221; background_image_tablet=&#8221;https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-content\/uploads\/2024\/02\/draken-1&#215;1-1.jpg&#8221; background_enable_image_tablet=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;brodtext&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7f9fb&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|449px|0px|auto|true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2eded&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_tablet=&#8221;|20px||20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 class=\"fakta-txt\">FAKTA<\/h4>\n<h3>ICA Malmborgs \u2013 F\u00f6r maten, m\u00e4nniskan och milj\u00f6n<\/h3>\n<p class=\"fakta-brod\">Lyfter sk\u00e5nskt mathantverk och klimatsmarta livsmedel med hj\u00e4lp av m\u00e4rkningarna Resurskocken, Vego, F\u00f6r ett h\u00e5llbart hav och Lokalt fr\u00e5n Sk\u00e5ne.<\/p>\n<p class=\"fakta-brod\">Arbetar f\u00f6r en h\u00e5llbar milj\u00f6 med certifieringar och milj\u00f6m\u00e4rkningar, KRAV-m\u00e4rkta och ekologiska varor, svinnsmarta butiker och Resurskocken och el fr\u00e5n svensk vindkraft.<\/p>\n<p class=\"fakta-brod\">G\u00f6r godare mat tillg\u00e4nglig f\u00f6r alla genom inbjudande butiksmilj\u00f6er, manuella avdelningar, ett brett sortiment, matinspiration och catering.<\/p>\n<p class=\"fakta-brod\">ICA Malmborgsgruppen \u00e4r en av regionens st\u00f6rsta privata arbetsgivare med sina 650 medarbetare.<\/p>\n<p class=\"fakta-brod\"><a href=\"https:\/\/www.malmborgs.se\">EXTERN L\u00c4NK: Till ICA Malmborgs<\/a><\/p>\n<p class=\"fakta-brod\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ICA Malmborgs firar 70 \u00e5r av h\u00e5llbar matgl\u00e4djeN\u00e4r handlardottern Ella Malmborg och hennes make Arne flyttade in i en ny l\u00e4genhet p\u00e5 Mariedalsv\u00e4gen i Malm\u00f6 1954 \u2013 och samtidigt tog \u00f6ver mj\u00f6lkbutiken som h\u00f6rde till, s\u00e5 r\u00e4knade de nog inte med att deras namn fortfarande &#8211; 70 \u00e5r senare &#8211; skulle f\u00f6rknippas medmatgl\u00e4dje, h\u00e5llbarhet och [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","bnmp_articleUUID":"bb1980a8-4f49-5822-a567-90890201d367","footnotes":""},"categories":[1],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry","category-okategoriserade"],"_links":{"self":[{"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/posts\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":23,"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/posts\/105\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandstudio.sydsvenskan.se\/ica-malmborgs\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}